App or Browser? Depends What Consumers Are Doing – eMarketer
Apps preferred for navigating and information gathering; mobile web for entertainment, searches. Mobile is more and more a go-to channel to reach consumers. With more than 75% of the US population now...
View ArticleConnected Devices Become Key to Content Consumption – eMarketer
Connected Devices Become Key to Content Consumption – eMarketer.
View ArticleMediaPost Publications Buick Buys Into The Tablet 02/23/2012
MediaPost Publications Buick Buys Into The Tablet 02/23/2012.
View ArticleMillennials Lead the Quest for Mobile-Enabled, Just-in-Time Information –...
Millennials Lead the Quest for Mobile-Enabled, Just-in-Time Information – eMarketer.
View ArticleMobile Drives Direct Response for Other Ad Channels – eMarketer
Mobile Drives Direct Response for Other Ad Channels – eMarketer.
View ArticleStudy: Video Boosts Mobile Ad Engagement Rates | ClickZ
Study: Video Boosts Mobile Ad Engagement Rates | ClickZ.
View ArticleMobile Plays an Integral Part in Buying or Leasing a Car, According to Mojiva...
Mobile Plays an Integral Part in Buying or Leasing a Car, According to Mojiva Mobile Audience Guide | Mojiva.
View Article23 Eye-Opening Mobile Marketing Stats You Should Know
23 Eye-Opening Mobile Marketing Stats You Should Know.
View ArticlecomScore Reports June 2012 U.S. Mobile Subscriber Market Share – comScore, Inc
comScore Reports June 2012 U.S. Mobile Subscriber Market Share – comScore, Inc.
View ArticleTablet Ads Deliver Results, but Barriers Remain – eMarketer
Tablet Ads Deliver Results, but Barriers Remain – eMarketer.
View ArticleInside AdWords: The increasing importance of a mobile-optimized experience
Inside AdWords: The increasing importance of a mobile-optimized experience.
View ArticleFSIs Still Holding Strong For Newspapers
“As the push to digitalize many aspects of traditional print media continues, the free-standing insert, or preprint, is holding steady in its original form. Free-standing inserts (or FSIs), which...
View ArticleScripps ‘Learning Quickly’ On Digital Sales
“There are no half measures in digital sales for The E.W. Scripps Company, where the game plan calls for aggressive offense and deep, long-range investment. The company has been hiring digital-only...
View ArticleTablets Owners Buy More Consumer Electronics
“It’s an all-digital world for most tablet owners. According to new research from the Consumer Electronics Association (CEA), just over half (54%) of online consumers have purchased tablets for...
View ArticleThe Future of Beacons & Customer Engagement
The Future of Beacons & Customer Engagement. Tagged: Beacons, Customer engagement, Retail
View ArticleGrowth in Mobile’s Share of Ad Interactions Slows
“Mobile internet usage may be reaching a plateau—at least, as evidenced by interactions with ads. According to Q1 2015 data from ad technology firm Fluent, around three in five ad interactions on its...
View Article3 new location-based marketing tactics
“Over the last few years there has been a lot of buzz around mobile location targeting and for good reason: It provides an enormous opportunity for advertisers when it’s done right. The mobile phone...
View ArticleMobile Key To Car Sales, Facebook Finds
“…The majority of digital car ads are delivered in the final month before consumers make the big buy, doubtless as a result of behavioral targeting. However most consumers (59%) have actually settled...
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